W. W. Norton & Company

Advertising: Concept and Copy

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Description

  • george felton
  • advertising concept and copy
  • second edition
  • ad
  • used book

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.

Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white
Technical Specifications
Manufacturer
W. W. Norton & Company
Height
27.9 cm
Length
21.8 cm
Width
1.8 cm
Weight
2.25 kg
Release date
17 April 2006
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Your order is shipped from the USA and delivered to your door in South Africa in 10–20 working days. All items are fully tracked.

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