Red Globe Press

An Introduction to Behavioral Economics

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Description

An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing areas in economics today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience.

This edition features:
- Two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases
- Fully revised content, including expanded material on neuroeconomics, rationality, and behavioral game theory 
- A large number of real-life case studies and examples, as well as review questions

Technical Specifications
Manufacturer
Palgrave Macmillan
Height
24.6 cm
Length
18.9 cm
Width
3.4 cm
Weight
2.52 kg
Release date
15 April 2012
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Your order is shipped from the USA and delivered to your door in South Africa in 10–20 working days. All items are fully tracked.

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We offer a 30-day return window. If something isn't right, contact our support team and we'll make it right.