Doing Qualitative Research: Designs, Methods, and Techniques

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

Examine qualitative research as evidence-based stories of social life.

 

Doing Qualitative Research shows how qualitative research is evidence-based stories of our social life.

 

By the time readers complete this book, they will be able to conduct their own research and understand the pleasures and perils of qualitative research. This text is ideal for classes in disciplines such as cultural studies, anthropology, political science, ethnic studies, women and gender studies, the media, journalism and communications, organizational behavior, and more.

 

Learning Goals

Upon completing this book, readers should be able to:

• Assess others' research and develop their own research
• Understand the scientific method, broadly defined and adapted to understanding human beings
• Analyze with a critical and reflexive style of research €" readers should understand how their own lives affect how others are seen
• Link theory and research
• Understand the macro-micro linkages created by qualitative research