MACMILLAN
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
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R 3,759
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R 2,590
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Description
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Technical Specifications
Manufacturer
Palgrave Macmillan
Height
2.5 cm
Length
23.6 cm
Width
16 cm
Weight
1.28 kg
Release date
22 May 2012
Shipping & Delivery
Your order is shipped from the USA and delivered to your door in South Africa in 10–20 working days. All items are fully tracked.
Returns & Exchanges
We offer a 30-day return window. If something isn't right, contact our support team and we'll make it right.