PEARSON EDUCATION

Global Marketing

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Description

The excitement, challenges, and controversies of global marketing.

 

Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

 

The new edition focuses on the recent changes in the world, including the global financial crisis.

Shipping & Delivery

Your order is shipped from the USA and delivered to your door in South Africa in 10–20 working days. All items are fully tracked.

Returns & Exchanges

We offer a 30-day return window. If something isn't right, contact our support team and we'll make it right.