PEARSON EDUCATION
Global Marketing
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Description
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The excitement, challenges, and controversies of global marketing.
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Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
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The seventh edition examines the effect of the global financial crisis on global marketing strategy.
Technical Specifications
Manufacturer
Pearson College Div
Height
27.9 cm
Length
21.6 cm
Width
2.5 cm
Weight
2.4 kg
Shipping & Delivery
Your order is shipped from the USA and delivered to your door in South Africa in 10–20 working days. All items are fully tracked.
Returns & Exchanges
We offer a 30-day return window. If something isn't right, contact our support team and we'll make it right.