Lean Sales and Marketing

Our Price: R 613.00
Retail Price: R 676.00
You Save: R 63.00
Delivery Time: 7 to 15 Working Days
Format: Paperback
Imported: USA
Sign up with Wantitall today and get R50 off your first order!Enhance your order by adding 2 accessories below to your cart,receive FREE DELIVERY!
Enhance Your Order
Lean Selling: Slash Your Sales Cycle and Drive Profitable, Predictable Revenue Growth by Giving Buyers What They Really Want
R 794.00
Making Materials Flow: A Lean Material-Handling Guide for Operations, Production-Control, and Engineering Professionals
R 1,690.00
Creating Continuous Flow: An Action Guide for Managers, Engineers & Production Associates
R 1,665.00
The Lean CEO: Leading the Way to World-Class Excellence (Business Books)
R 875.00


Product Features
  • Languages: English
  • Quantity: 1
  • Publication date: 2014-06-01
  • Publisher: CreateSpace Independent Publishing Platform
Click to view enlarged image
Lean Sales and Marketing
Next
2 pictures available.
Product Description
When FTSE 100 CEO's were polled and asked the question, "Are your sales people calling on the right customers, at the right time, with the right offer?" 99.3% responded, "I don't know." Which shouldn't surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability. Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing have not been successfully translated to the Sales and Marketing environments. And, it's understandable. Sales involves people doing business with people, not people doing activities with machines and processes. Sales is perceived to be more of an art form than a science. Yet, ironically, Sales is virtually a pure science and, as such, is both measurable and predictable. If we are correct, the disciplines of Lean can easily be applied to the Sales and Marketing functions resulting in significant increases in effectiveness and bottom line results.


WantItAll (Pty) Ltd 2005 - 2017 | 49 Galaxy Ave, Linbro Park, Gauteng, 2091, South Africa | Company Reg No. 2007/024936/07 | VAT No. 4920242924