PEARSON EDUCATION
Marketing Management
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Description
- Product Details: Hardcover: 816 pages
- Publisher: Prentice Hall; 13 edition (March 6, 2009)
- Language: English, ISBN-10: 0136009980, ISBN-13: 978-0136009986
- Product Dimensions: 11 x 8.8 x 1.3 inches, Shipping Weight: 4.6 pounds (View shipping rates and policies),
- Average Customer Review: 3.9 out of 5 stars See all reviews (135 customer reviews)
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
Technical Specifications
Manufacturer
Pearson College Div
Height
27.9 cm
Length
21.6 cm
Width
3.2 cm
Weight
4.12 kg
Shipping & Delivery
Your order is shipped from the USA and delivered to your door in South Africa in 10–20 working days. All items are fully tracked.
Returns & Exchanges
We offer a 30-day return window. If something isn't right, contact our support team and we'll make it right.