PEARSON EDUCATION

Marketing of High-Technology Products and Innovations

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Description

For undergraduate and graduate courses on marketing high-tech products.

 

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products 

Marketing of High-Technology Products and Innovations  is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. 

Shipping & Delivery

Your order is shipped from the USA and delivered to your door in South Africa in 10–20 working days. All items are fully tracked.

Returns & Exchanges

We offer a 30-day return window. If something isn't right, contact our support team and we'll make it right.