The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide
Description
Storytelling€"how to catch and hold a reader€s interest through artful narration of factual material
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William E. Blundell, one of the best writers on one of America's best-written papers€"The Wall Street Journal€"has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:
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·        How and where to get ideas
·        What readers like and don€t like
·        Adding energy and interest to tired topics
·        Getting from first ideas to finish article
·        The rules of organization
·        How€"and whom€"to quote and paraphrase
·        Wordcraft, leads, and narrative flow
·        Self-editing and notes on style
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€¦ plus many sample feature articles.
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