This definitive text is the indispensable guide to learning how to start and run your own independent record label. It's a primer that takes you by the hand and guides you through the many steps involved in building the label of your dreams, including fundamental information about Legal Structure, What to Look for in a Lawyer and Accountant, your Business Plan, Label Naming, Domain Name and Registration, Bar Codes, Key Deal Points in Artist Contracts, Music Publishing, Recording Budgets, ISRC Codes, Inventory Management, Mechanical Licenses, Domestic and international Distribution, Digital Distribution, Production and Distribution Deals, Marketing Plans and Budgets, The Role of Sales, Radio Promotion, Publicity, Artist Tours, Advertising, Video, Street Teams, and the Web, Artist Development, Effective Websites, Royalty Accounting, Licensing, Crisis Management, and an extensive Recommended Reading List. Includes Numerous Checklists, Charts, Diagrams and Forms, with URLs for more than 100 Additional Resources.
