MACMILLAN
The Idea Writers: Copywriting in a New Media and Marketing Era
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Description
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Technical Specifications
Manufacturer
Palgrave Macmillan
Height
1.5 cm
Length
23.4 cm
Width
15.4 cm
Weight
0.82 kg
Release date
14 December 2010
Shipping & Delivery
Your order is shipped from the USA and delivered to your door in South Africa in 10–20 working days. All items are fully tracked.
Returns & Exchanges
We offer a 30-day return window. If something isn't right, contact our support team and we'll make it right.