The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among themost distinguished experts in the field of globalization. In TheQuest for Global Dominance they present the lessons from theirtwenty-year study of over two hundred corporations. They arguethat, in order for a company to create and maintain its position asa globally dominant player, executives must ensure that theircompany leads its industry in the following four essential tasks:

• Identifying market opportunities worldwide and pursuing them byestablishing the necessary presence in all key markets
• Converting global presence into global competitive advantage byidentifying and developing the opportunities for value creationthat global presence offers
• Cultivating a global mindset by viewing cultural and geographicdiversity as an opportunity, not just a challenge
• Leveraging the rise of emerging markets especially China andIndia to transform the company's growth prospects, global coststructure, and pace of innovation