Men's SURW100 Quartz Anti-Reflective Sapphire Crystal Rubber Watch

Swatch Touch 2011 models give touch-screen access to six digital functions: time (2 zones, t1 & t2), date, chrono, alarm, timer and beep. Users sweep through the functions with ease using finger-taps and sideways scrolls-no pushbuttons-and can activate the screen's built-in backlight to assure readability under all conditions. Revealing Swiss-made quality throughout, Swatch Touch's 2011 curved plastic glass display and coloured LCD present Arabic numerals in a big, stylish font designed to fit the shape of the watch. Ergonomic in every detail, the smooth integration of the watch head and strap makes Swatch Touch 2011 a real pleasure to wear. By far the biggest numerals on the Swatch Touch 2011 screen are the seconds: animated like the seconds hand on an analogue watch, they are constantly changing, alive, giving rhythm and a pulse to life in the digital age. They are, in fact, the "heart" of the watch-Swatch on the move. Swatch Touch's 2011 digital numerals are set off against a solid colour background and feature colour-matched plastic cases and silicone straps in a range of fashionable colours.