Marketing and Sales Books
We all know that advertising as a medium has the powerful effect that can convey message to the wider masses and the ultimate feedback that is going to be received thereafter is quite positive, in a sense that it captures the attention of the consumers at its entirety. The characteristics of advertising are as follows: - it can persuade the consumers to have the buying power to its marketed product, it can inform the public about the latest trends in the markets, like products that are fake, deceptive and inferior so that they can be avoided and eventually be sanctioned, so for that it is a watchdog that raises awareness for such malpractices that are infesting in the advertising world. Such a solid book that will answer and educate you about the know-how of the advertising industry is the one titled Advertising and Promotion: An Integrated Marketing Communications Perspective
by George Belch and Michael Belch.
In this 8th edition of this book that sequentially continues where it left off on its previous edition, here you will be exposed to the Advertising focus with an emphasis on Integrated Marketing Communication
known as IMC. You will come across real life based topics that has a very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling) and this formidable book answers and tackles this topics head on, with a more special focus on the imperative promotional tools that the company needs to implement in order to convey a solid and sound message to the consumer world.
If you are part and parcel of the advertising world this book is a definitely a must read, or a scholar who is on the verge of breaking it into this industry this book is the absolute one, not forgetting those who are aspiring to learn the inside scoop of how advertising operates, then I recommend that you grab this book for your enlightenment and knowledge. The sole place that has this book is yours truly, wantitall.co.za, the ultimate shopping destination.
Date Added: 15 September 2010 16:50:41