Avatar knocks Dark Knight off Blu-Ray pedestal

James Cameron’s 3D sci-fi release continues to break records as it is released on DVD and Blu-ray, according to a BBC report. The film released on Earth Day, Thursday 22 April, has sold 6.7 million copies accumulating a grand total of $130 million. This makes it the fastest selling Blu-ray of all time, overtaking Batman: The Dark Knight.

Production company, 20th Century Fox reveled that the release on Earth Day was strategic planning to capitalise on the film’s eco-friendly themes. The film continues to draw strong numbers after its cinema debut which topped Cameron’s previous film “Titanic” to become the highest grossing film of all time.

Now Avatar is the fastest selling home entertainment release of all time in North America, beating previous record holder “The Dark Knight” in 2008. The science-fiction adventure about a marine who infiltrates a race of aliens on their own planet, will be re-released with an extra six minutes of footage later this year, according to Cameron.

Cameron was recently quoted in the Los Angeles Times that the sequel to the most expensive film of all time (costing $300 million to make), will centre around the ocean on the planet of Pandora.

“The Dark Knight” is available on Blu-ray and DVD from WantItAll.