TAG
HEUER
The TAG Heuer
Company has its roots in 1860 when Edouard Heuer founded a watchmaking
company in St-Imier, Switzerland, patenting his first chronograph in
1882. In 1887 Heuer patented an 'oscillating pinion' still used by major
watchmakers for mechanical chronographs. Heuer introduced its first
wrist chronograph in 1914. The crown was at the twelve o'clock
position, as these first wrist chronographs were adapted from pocket
chronographs. In 1916, Heuer introduced the "Micrograph", the first
stopwatch accurate to 1/100th of a second.
This model was soon followed by the "Semikrograph", a stopwatch that
offered 1/50th of a second timing, as well as a split-second function
(which allows the user to determine the interval between two
contestants or events).
TAG Heuer is known for producing luxury timepieces. The lines include
Formula One, Aquaracer, Link, Carrera, Monaco and Grand Carrera. Tag
Heuer, in keeping with its image as a luxury brand with an innovative
spirit, has long standing links with the world of sport and Hollywood.
Tag Heuer has been the official timekeeper of the three Summer Olympic Games
of the 1920s, the Skiing World Championships, the Formula
One World Championships and having developed a watch for the McLaren F1 team.
The brand has also had a long list of sports and Hollywood
ambassadors.
The elite TAG Heuer Men's Grand Carrera Automatic Chronometer Leather
Watch includes a chronometer certification that guarantees its superior
components and precise timekeeping. Sleek, professional, and
luxurious, the TAG Heuer Carrera automatic watch for men is an
exquisite timepiece for both business and pleasure. Streamlined, modern
style meets a classic design in the TAG Heuer Carrera automatic
women's watch, which adds a sparkling accent thanks to the 13 tiny
white diamonds placed as hour markers (two at 12 o'clock) on the
lustrous mother-of-pearl dial.
