Diesel is an Italian design company. It is best known for clothing aimed at the young adult market, particularly jeans, but the brand can now be found on everything from underwear to fragrances. The company is owned by its founder Renzo Rosso, and is based in Molvena in northern Italy. The company was founded by Renzo Rosso and his former boss Adriano Goldschmied of the AG Jeans company, in 1978. Diesel's milestone years include 1985 (Renzo's complete acquisition of the company), 1988 the hiring straight out of fashion college of current head designer and Creative Director Wilbert Das, 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel's first flagship store on New York City's Lexington Avenue). In February 2007, the company launched a major intimates and beachwear division for men and women that is carried in the retail and department stores.
Diesel also offers collections of footwear, intimate (underwear), and bags. Diesel's licensed collections are eyewear (made with Safilo), jewelry and watches (Fossil), and fragrances (L'Oréal). L'Oreal and Diesel launched Fuel for Life (for him and for her) in the fall of 2007. A mini-collection for Adidas was launched in 2008 called Adidas Originals Denim by Diesel.
Ladies can walk the walk with the pump from Diesel Canvas upper in a bright sunflower hue with sleek, contrasting leather overlays at the toe and ankle the webbed approximately “3 3/4" high heel offers a modern silhouette that promises to demonstrate your taste in fashion! For men- there is a black leather band, stainless steel case, mineral crystal. Display is accented with red, water resistant. Kids can also look great with diesel’s kids range.