27 Técnicas de persuasión: Estrategias para convencer y ganar aliados (Spanish Edition)
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27 Técnicas de persuasión: Estrategias para convencer y ganar aliados (Spanish Edition)
A guide to the art of persuasion explains how to unite with an audience, not conquer it; use language that lets people agree on their terms, not the speaker's; and get people to feel good about seeing things the speaker's way.