Above the Fold: Understanding the Principles of Successful Web

Above the Fold: Understanding the Principles of Successful Web Site Design

Above the Fold is a book about the fundamentals of effective graphic communication set in the context of Web design. Unlike other books that focus on the intersection of design and technology, Above the Fold explores the relationship between the stakeholders of a Web project-- the designer, the user and the client -- and how this continuous cycle affects the decisions made by successful Web designers. Above the Fold is not technical manual or a how-to book, nor is it about timely trends; it's about the timeless fundamentals of layout, usability and measurement that lead to a successful digital product.Â
Country USA
Brand HOW Books
Manufacturer HOW Books
Binding Paperback
ItemPartNumber 9781440308420
ReleaseDate 2011-03-11
UnitCount 1
UPCs 035313650482
EANs 8580001125282

Above the Fold: Understanding the Principles of Successful Web Site Design