Ad Critique: How to Deconstruct Ads in Order to Build Better

Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
Country USA
Brand Sage Publications
Manufacturer SAGE Publications, Inc
Binding Paperback
ItemPartNumber 16445471
ReleaseDate 2011-12-14
UnitCount 1
EANs 9781412980531

Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising