Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
Product Description
Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
Technical Specifications
You might also like
Advertising: Concept and Copy (Third Edition)
A Whack on the Side of the Head: How You Can Be More Creative
The Art of the Idea: And How It Can Change Your Life
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life!
Writing That Works; How to Communicate Effectively In Business
Differentiate or Die: Survival in Our Era of Killer Competition
Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
Advertising Creative: Strategy, Copy, and Design
The Market Research Toolbox: A Concise Guide for Beginners