Advertising Account Planning: Planning and Managing an IMC Campaign
Product ID: 0765625644
Condition: New
Sold Out
Product Description
Advertising Account Planning: Planning and Managing an IMC Campaign
- Used Book in Good Condition
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Technical Specifications
Country
USA
Brand
Routledge
Manufacturer
Routledge
Binding
Paperback
EANs
9780765625649
You might also like
Mass Media Research: An Introduction
Truth, Lies, and Advertising: The Art of Account Planning
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
The Practical Pocket Guide to Account Planning
The 22 Immutable Laws of Branding
MGMT: Principles of Management (Book and Coursemate Access Card)
Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Persuasion: Psychological Insights and Perspectives