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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
- Used Book in Good Condition
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.
Country USA
Brand Cengage Learning
Manufacturer Cengage Learning
Binding Paperback
UnitCount 1
EANs 9780324322712
ReleaseDate 2005-09-13