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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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Product Description

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Technical Specifications

Country
USA
Brand
Cengage Learning
Manufacturer
Cengage Learning
Binding
Paperback
ItemPartNumber
43171-303082
Warranty
No
UnitCount
1
EANs
9781133434801

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