Advertising and Public Relations Research

Advertising and Public Relations Research
- Used Book in Good Condition
This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
EANs 9780765624185
ReleaseDate 0000-00-00