Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age)
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Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age)
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
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