Alignment: Using the Balanced Scorecard to Create Corporate

Alignment: Using the Balanced Scorecard to Create Corporate Synergies

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.

Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquartersâ€™ role in setting, coordinating, and overseeing organizational strategy.

Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the â€œenterprise value propositionâ€: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.

The next breakthrough in strategy execution from the fieldâ€™s premier thinkers, Alignment shows how todayâ€™s companies can unlock unrealized value from enterprise synergies.
Country USA
Manufacturer Harvard Business Review Press
Binding Kindle Edition
ReleaseDate 2006-02-23
Format Kindle eBook

Country	USA
Manufacturer	Harvard Business Review Press
Binding	Kindle Edition
ReleaseDate	2006-02-23
Format	Kindle eBook

Alignment: Using the Balanced Scorecard to Create Corporate Synergies

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