All In Startup: Launching a New Idea When Everything Is on the Line

If Owen Chase can't find a way to turn his company around in thenext nine days, he'll be forced to shut it down and lay off all ofhis employees. He has incurred substantial debt and his marriage ison shaky ground.

Through pure happenstance, Owen finds himself pondering thisproblem while advancing steadily as a contestant at the WorldSeries of Poker. His Las Vegas path quickly introduces him toSamantha, a beautiful and mysterious mentor with a revolutionaryapproach to entrepreneurship. Sam is a fountain of knowledge thatmay save his company, but her sexual advances might prove too muchfor Owen's struggling marriage.

All In Startup is more than just a novel about eschewingtemptation and fighting to save a company. It is a lifeline forentrepreneurs who are thinking about launching a new idea or forthose who have already started but can't seem to generate thetraction they were expecting.

Entrepreneurs who achieve success in the new economy do so using anew "scientific method" of innovation. All In Startupdemonstrates why four counterintuitive principles separatesuccessful entrepreneurs from the wanna-preneurs who bounce fromidea to idea, unable to generate real revenue.

You will likely get only one opportunity in your life to go "allin" in on an idea: to quit your job, talk your spouse into lettingyou drain the savings account, and follow your dream. All InStartup will prepare you for that "all in" moment and makesure that you push your chips into the middle only when the oddsare in your favor. This book holds the keys to significantlyde-risking your idea so that your success appears almostlucky.

Join Owen and Sam for this one-of-a-kind journey that will set youon the right path for when it's your turn to put everything on theline.