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Amazing Mentholatum and the Commerce of Curing the Common Cold, 1889-1955

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Amazing Mentholatum and the Commerce of Curing the Common Cold, 1889-1955

This unique book is a fascinating look at the first half century of the Mentholatum Company. Lavishly illlustrated, it brings alive the development of the patent medicine and pharmaceutical industry from the quackery of the early years to the post-WWII scientific era. Also included is a bonus CD catalog which tracks the evolution of modern advertising as practiced by the Mentholatum Company from 1889-1955.
Country USA
Manufacturer Angeles Crest Publications, Inc.
Binding Paperback
ReleaseDate 2006-10-27
EANs 9780978617301

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Country	USA
Manufacturer	Angeles Crest Publications, Inc.
Binding	Paperback
ReleaseDate	2006-10-27
EANs	9780978617301