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Business & Money

An Introduction to Behavioral Economics

An Introduction to Behavioral Economics

An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing areas in economics today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience.

This edition features:
-Â Two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases
-Â Fully revised content, including expanded material on neuroeconomics, rationality, and behavioral game theoryÂ
-Â A large number of real-life case studies and examples, as well as review questions
Country USA
Brand Red Globe Press
Manufacturer Palgrave Macmillan
Binding Paperback
ReleaseDate 2012-04-15
EANs 9780230291461

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