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Business & Money

An Introduction to Behavioral Economics

An Introduction to Behavioral Economics

An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing areas in economics today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience.

This edition features:
-Â Two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases
-Â Fully revised content, including expanded material on neuroeconomics, rationality, and behavioral game theoryÂ
-Â A large number of real-life case studies and examples, as well as review questions
Country USA
Brand Red Globe Press
Manufacturer Palgrave Macmillan
Binding Paperback
Height 9.69
Length 7.44
Weight 2.51988365466
Width 1.34
ReleaseDate 2012-04-15

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