Automating New Patient Generation on Today's Internet: A Practitioner's Guide
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Automating New Patient Generation on Today's Internet: A Practitioner's Guide
This condense, information-packed book will fast track your knowledge on how to use the web to bring in more business. Written for business owners who have little patience for learning this stuff, it covers the big guns of internet marketing and leaves out the trivial.
Today, there is a physical marketplace and a virtual marketplace for most businesses, ESPECIALLY professional service-oriented business like doctors, lawyers and CPAs. The physical marketplace is your office, your staff and yourself and all the customers who were referred by your physical marketing-- print ads, TV commercials, flyers, direct response mail, workshops and so on.
Then there is the virtual marketplace, where potential customers seek out service providers online, in the convenience of their home or office. They conduct online searches using Google, Yahoo and Bing; search for businesses on their mobile device maps; read online reviews of local businesses, and may even ask their social media circles for referrals.
How is YOUR business presence in the physical and virtual marketplaces? How easy is it for your customer to find you? If you aren't spending as much time on your virtual presence as you are on your physical presence, then you are behind the curve ball. You need to make sure that your online business presence is strong. It's not easy, but with the proper strategy, you can dominate your online market.
There are also an increasing number of software applications that can automate traditional office functions like billing, internal and external marketing and patient scheduling. Why not leverage these technologies and save money by trimming down your staff while making your office flow more efficient? Yes, you can automate new patient generation and marketing using a suite of online resources; many of which are free!
Buy this book and be up to speed with this technology within two days. You'll be thrilled on what's possible and will kick yourself for not doing these strategies earlier.