BCOM (with Review Cards and Printed Access Card)

BCOM (with Review Cards and Printed Access Card)

BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.
Country USA
Manufacturer South-Western College Pub
Binding Paperback
ItemPartNumber 0324587902SR9
EANs 9780324587906
ReleaseDate 0000-00-00

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