Basic Marketing Research: A Decision-Making Approach
Product Description
Basic Marketing Research: A Decision-Making Approach
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
 A useful reference for marketing professionals who need to increase their market research skills.
Technical Specifications
You might also like
Advertising & IMC: Principles and Practice, 9th Edition
Building Strong Brands
The 22 Immutable Laws of Branding
Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position (UK Professional Business Management / Business)
The Norton Anthology of World Literature (Third Edition) (Vol. Package 1: Volumes A, B, C)
International Business (15th Edition)
Moral Issues in Business
International Marketing
International Business: Environments & Operations (14th Edition)
Marketing Analytics: Strategic Models and Metrics