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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

From the Trade Paperback edition.
Country USA
Manufacturer Crown
Binding Hardcover
ReleaseDate 1994-05-17
EANs 9780517597163

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Country	USA
Manufacturer	Crown
Binding	Hardcover
ReleaseDate	1994-05-17
EANs	9780517597163