Better by Design: Shaping the British Airways Brand

Better by Design: Shaping the British Airways Brand
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Airlines are competitive and complex businesses and great airlines donâ€™t just happen. In British Airwaysâ€™ case it has been a long journey â€“ in fact, it has been many millions of journeys, each one a journey of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from carpets to catering, every detail of that customer experience, from first impressions to final destination, informs and shapes that journey.

Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1970s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.
Country USA
Brand Amberley Publishing
Manufacturer Amberley Publishing
Binding Paperback
ItemPartNumber 200 Illustrations, unspecified
UnitCount 1
EANs 9781445642833
ReleaseDate 0000-00-00

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