Betty Crocker's Cookbook (New and Revised Edition)

Second Printing, 1987, an oversized 400 pages (including Index) hardcover without a dust jacket, as published, presumably, with slight rubbing to the spine ends and corners,. End pages & inside boards art display nice Herbs and Spices charts. from Golden. New and Revised Edition, Including Microwave Recepies. See Scan of Contents Page. ISBN 307-09822-2. The Betty Crocker Cookbook is a general kitchen reference sponsored and written by staff at General Mills, the holders of the Betty Crocker trademark. First published in 1950 as the Betty Crocker Picture Cook Book, the Betty Crocker Cookbook is the flagship book of a large collection of books with the Betty Crocker name. It has traditionally made extensive use of photography and charts for easy access to data and technique information. It is sometimes informally known as "The Big Red", a term that General Mills has trademarked.