Bhutan Gross National Happiness

Gross national happiness (GNH) was coined in 1972 by then Bhutan's King Jigme Singye Wangchuck. GNH is based on the premise that some forms of development are not measurable in monetary terms (a concept that is advanced by the nascent field of ecological economics) while conventional development models stress economic growth as the ultimate objective. For more information, please visit: http://www.iswb.org/