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Biolage Color Last Purple Shampoo - pH Balancing Shampoo for Color-Treated Blonde Hair, Neutralizes Brass & Unwanted Warm Tones, Violet Pigments, Vegan, Paraben-Free, 13.5 Fl Oz, Packaging may vary

Product ID: 109590864 Condition: New

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Product Description

Color Last Purple Shampoo: Low pH shampoo infused with violet pigments to enhance color dimension while neutralizing brassy tones. Gently cleanses to maintain color vibrancy.
Benefits: This toning shampoo neutralizes brass and unwanted warmth, protecting color depth and adding shine.
Additional Benefits: The formula is infused with a carefully calibrated color care concentrate of violet pigments, providing a precise level of color enhancement. Vegan, paraben-free, and cruelty-free.
Suggested Use: Apply to wet hair, lather, and rinse thoroughly. Follow with Color Last Conditioner.
Color Last Collection: Color Last system of Shampoo and Conditioner, nourishes and protects to help maintain the shine of color-treated hair. Color Last Shampoo with low pH prolongs color vibrancy

More than a purple shampoo, discover the combination of pure purple pigments with a blend of fig and orchid to keep your blonde healthy and conditioned until your next salon visit!

ColorLast Purple is a toning shampoo that neutralizes brass and yellow tones by depositingÂ purple pigment which brings back coolness to blonde hair leaving it looking healthy and fresh.

ColorLast Purple leaves hair with a silky shine and 2.5X smoother* with 3X less breakage*. Vegan formula** and paraben free.

* vs. non-conditioning shampoo with the system of Shampoo and Conditioner
**no animal-derived ingredients or by-products

What is purple shampoo and how does it work?
Purple shampoo is purple colored shampoo that distributes purple pigment to neutralize brassy, yellow tones. Purple is used because, if you take a look at the color wheel, it is the direct opposite color of yellow. This means purple and yellow cancels one another out. So when using purple pigment on brassy, yellow tones it color corrects your hair's hue restoring it to its former bright, cooler color.