Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry

Barbara S. Peterson has been reporting on JetBlue since before its first plane took off. She’s the only book author to gain full access to all the major players in the story, including the CEO and his inner circle. She even got to participate in flight attendant training for a rare inside look at JetBlue’s unusual corporate culture.

Blue Streak is the definitive book on what makes this hot company tick and why JetBlue’s customers are so fiercely loyal. (It’s not just the leather seats and individual TV screens.) This is a fun, exciting narrative about a tight band of true believers who dared to try a new approach to a tough business. Blue Streak also offers a fascinating look at the decline of American, Delta, and the other airlines that used to be on top.