Blunders in International Business
Product ID: 1405134925
Condition: New
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Product Description
Blunders in International Business
- Used Book in Good Condition
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
- Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
- Conserves its well-liked, concise format.
- Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Technical Specifications
Country
USA
Brand
Wiley-Blackwell
Manufacturer
Wiley-Blackwell
Binding
Paperback
UnitCount
1
EANs
9781405134927
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