The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

Snoop: What Your Stuff Says About You

The Millionaire Next Door (Millionaire Set Book 2)

Stuffocation: Living More with Less

How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time

Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature