☰

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

R 836

or 4 x payments of R209.00 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Please be aware orders placed now will not arrive in time for Christmas, please check delivery times.

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

?Defining-Define the problem you're trying to solve.

?Borrowing-Borrow ideas from places with a similar problem.

?Combining-Connect and combine these borrowed ideas.

?Incubating-Allow the combinations to incubate into a solution.

?Judging-Identify the strength and weakness of the solution.

?Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
Country USA
Brand Avery
Manufacturer Penguin Publishing Group
Binding Paperback
Color White
ReleaseDate 2010-10-05
UnitCount 1
EANs 9781592405800

You might also like...

Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Disciplined Entrepreneurship: 24 Steps to a Successful Startup

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

The Innovator's Solution: Creating and Sustaining Successful Growth

The Innovator's Solution: Creating and Sustaining Successful Growth

The First Mile: A Launch Manual for Getting Great Ideas into the Market

The First Mile: A Launch Manual for Getting Great Ideas into the Market

The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators