Brand Breakout: How Emerging Market Brands Will Go Global
Product ID: 1137276614
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Product Description
Brand Breakout: How Emerging Market Brands Will Go Global
- Used Book in Good Condition
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Technical Specifications
Country
USA
Brand
MACMILLAN
Manufacturer
Palgrave Macmillan
Binding
Hardcover
ItemPartNumber
biography
ReleaseDate
2013-06-13T00:00:01Z
UnitCount
1
EANs
9781137276612
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