Brand Currency: A Former Amazon Exec on Money, Information,

Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time

Last yearâ€™s speed is now quaint. Business today moves at a pace so unforgiving itâ€™s easy to find yourself holding your breath, wondering if your company will be the next to fold.And then thereâ€™s Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25 years ago.The truth is, what drives Amazonâ€™s success isnâ€™t cutting-edge. Itâ€™s ancient.In Brand Currency, former Amazon Advertising executive creative director Steve Susi takes you inside the corporate enigma to reveal the four currencies that dictate the customerâ€™s and Amazonâ€™s every move: money, information, loyalty, and time. Steve offers firsthand experience and case studies from across the brandscape to prove that prioritizing these currencies is exactly what your brand needs to break through, maximize its potential, and leave everyone asking, â€œHow do they do it?â€
Country USA
Brand Lioncrest Publishing
Manufacturer Lioncrest Publishing
Binding Paperback
UnitCount 1
EANs 9781544514024
ReleaseDate 0000-00-00

Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time