Brand Media Strategy: Integrated Communications Planning in

Brand Media Strategy: Integrated Communications Planning in the Digital Era

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ReleaseDate 2010-12-21
UnitCount 1
EANs 9780230104747