Building Brand Trust: Discovering the Advertising Insights Behind Great Brands

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Practical Pocket Guide to Account Planning

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop)

Readings in Account Planning (The Copy Workshop)

Reality in Advertising

Delivering Profitable Value : A Revolutionary Framework to Accelerate Growth, Generate Wealth, and Rediscover the Heart of Business

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Public Relations: The Profession and the Practice