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Campaign Communication and Political Marketing
Product ID: 144433235X
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Product Description
Campaign Communication and Political Marketing
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Technical Specifications
Country
USA
Brand
Wiley-Blackwell
Manufacturer
Wiley-Blackwell
Binding
Paperback
IsAdultProduct
Height
9.75
Length
6.75
Weight
1.15081300764
Width
0.65
ReleaseDate
2011-04-18T00:00:01Z
NumberOfItems
1
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