Citizen Coke: The Making of Coca-Cola Capitalism

Citizen Coke: The Making of Coca-Cola Capitalism

"Citizen Coke demostrate[s] a complete lack of understanding aboutâ€¦the Coca-Cola systemâ€•past and present." â€•Ted Ryan, the Coca-Cola Company
By examining â€œthe real thingâ€ ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
8 pages of illustrations
Country USA
Brand W. W. Norton & Company
Manufacturer W. W. Norton & Company
Binding Paperback
ItemPartNumber 9780393353341
ReleaseDate 2016-12-06
UnitCount 1
EANs 9780393353341

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