Concepts and Cases in Retail and Merchandise Management 2nd

Concepts and Cases in Retail and Merchandise Management 2nd Edition

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.
Country USA
Brand Bloomsbury
Manufacturer Fairchild Books
Binding Paperback
ItemPartNumber 84404
Model 9781563676000
ReleaseDate 2008-12-22
UnitCount 1
Format Illustrated
EANs 9781563676000

Concepts and Cases in Retail and Merchandise Management 2nd Edition