Confessions of a Direct Response Copywriter: An “Old School” Advertising Man Reveals How to Make Your Marketing Twice as Effective at Half the Cost - ... Secrets of Success in Business and in Life
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Confessions of a Direct Response Copywriter: An “Old School” Advertising Man Reveals How to Make Your Marketing Twice as Effective at Half the Cost - ... Secrets of Success in Business and in Life
- Unlock the gold mine hidden in your content. Page 41.
- Profit from John Steinbeck's "lost" writing secret. Page 37.
- 7 rules for writing retail advertising that sells. Page 10.
- The 80/20 rule for freelance writing success. Page 127.
- Optimizing white papers for search engines. Page 75.
- The awful truth about cold calling. Page 56.
- A lesson in education from Good Will Hunting. Page 139.
- And more.
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